Dr. Mark Phelps joined True Digital Surgery in June 2022 with a proven track record of market-disruption through innovation in high reliability markets including military, automotive, and medical devices. During his 18 years at Medtronic, most recently as VP of Programs for the Cardiac Rhythm and Disease Management, Dr. Phelps initiated and led the most successful grassroots engineering initiative called Deep Miniaturization. This program resulted in 10x revenue through a 10x reduction in device size that led to a breakthrough simplification – from an OR for several hours to an in-office 10-minute procedure. It was the first product at Medtronic to be compared favorably to an Apple product. The market results transformed Medtronic’s Cardiac Diagnostics business from ~$80MM to over $1B in its first year. More Reveal LINQ cardiac monitors are implanted today than the company’s founding product, pacemakers.
Phelps was instrumental in transforming Taser International (now Axon) from an electronic device company to an AI-driven software-as-a-service business. He developed and delivered the most market-driven and effective taser in the world with two-shot capability to support the main business. In parallel, Axon on-body police camera and back-end HD video archive Evidence.com was built with an AI-Intuition strategy. Despite significant headwinds against on-body camera systems – the value of the product as demonstrated in the field through saving lives and protecting truth allowed these strategic moves to increase revenues from $100MM to $850MM per year over the last 10 years. In addition, the installation of a fully automated robotic X2 cartridge line delivered innovation to the bottom line.
At Motorola’s Sensor Product Division, Dr. Phelps performed the first successful physics-based design-of-experiment models to design the world’s first micro-electrical-mechanical motion-sensor (accelerometer), as a team of 12 pioneered development of mechanical sensors in an integrated circuit facility. This same three-axis design is utilized in phones, vehicle control, robots, and drones today. The tiny motion sensors were designed for and productized for airbag systems in the high-end European automobile market. The value of the motion sensors over time became clear, making them a ubiquitous part of life.
As part of Texas Instrument’s Defense Systems and Engineering Group, Dr. Phelps directed design models for ultra-low-power forward-looking-infra-red night-vision systems. Prior to this effort, no successful models had been developed. First revision, after a prior 10 tries, was immediately successful. The output of the modeling lab enabled designers to deliver systems so military sorties could operate undetected with an internal mantra of: “We Own the Night”. DARPA, through Texas Instruments, funded the completion of Dr. Phelps’ MS and PhD Electrical Engineering and Materials Science programs at Florida Institute of Technology.
Mark is a veteran of the United States Coast Guard, having served as officer-of-the-day and Electronics & Boarding Petty Officer. Prior to this, he completed Al Collin’s Graphic Design school in Phoenix and worked as a technical artist for ManTech. His favorite color is periwinkle.